Managed Doing Business As (DBA) Services
We handle your DBA project from conception through maintenance. We navigate registration requirements across state lines, check name availability, prepare and file DBA registrations, track renewals, and prepare and file renewals.
- Access to a compliance specialist who consults with you on your project
- Complete document preparation, filing, and follow-up with government agencies through approval
- Full transparency of your project status and renewal tracking via the new DBA List feature in our software
Michigan DBA / Fictitious Name / Trade Name Registrations
Business entities that plan to use a name other than their legal business name may need to register an assumed name. Assumed name registration can take place at the state, local, or state and local levels of government. State specific registration information is available below.
Michigan Fictitious Name Registrations
Michigan Certificate of Assumed Name
Initial Registration
Assumed Name
| Form: | |
| Filing Method: | Mail or online. |
| Agency Fee: | $10 for corporations or limited partnerships and $25 for limited liability companies. |
| Is registration mandatory?: | Filing an assumed name registration is required for any person or entity intending to conduct business under an assumed name. |
| County Level Filing: | Corporations, LLCs, and nonprofits are registered at the state level, but partnerships and sole-proprietorships must register assumed names through the county clerk's office. |
| Does registration prevent others from using the name I choose?: | Registration of an assumed name does not offer name protection by itself, however, names must be distinguishable from other names on record with the department. |
| Notes: |
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Registration Renewal
Assumed Name Renewal
| Form: | |
| Filing Method: | Mail or online. |
| Agency Fee: | $10 for corporations or limited partnerships and $25 for limited liability companies. |
| Due: | By December 31 of the 5th full calendar year following the most recent date of registration. |
Local Fictitious Name Registrations
Kent County Assumed Name Registration
| Agency: | Kent County Clerk's Office (MI) |
Initial Registration
Assumed Name
| Form: | |
| Agency Fee: | $10 |
| Notarization Required?: | Required |
Registration Renewal
| Form: | |
| Agency Fee: | $10 |
| Due: | Assumed names expire every 5 years from the date of filing. Renewals must be filed 30-90 days prior to the expiration date. |
| Notarization Required?: | Required |
